Facebook recently switched from multiple conversion pixels to just one to rule them all. The Facebook Pixel has three main uses:
  • Track conversions and attribute them back to your ads
  • Build custom audiences to retarget
  • Optimize ads for conversions.
Here’s a great summary of how to get started with it and reap the benefits of the powerful Facebook Pixel by Social Media Today.

Did you spot it yet? Just switched over to share one of our blog posts onto our Facebook page and there were new options available for posting types 6 Facebook Post Options As they say themselves "Introducing new post options to help you connect with your customers and get...

Picture this though..


We prefer to consider this quotation attributed to Ivan Turgenev which really needs no further explanation

"The drawing shows me at a glance what would be spread over ten pages in a book."

It is true, we won't try to explain it but we are going to explore the power of visual information when it comes to your digital story and the impact of your brand.

Today I received a message from a contact that got me thinking about digital marketing and what it entails:

Quick question..Do you recommend any digital marketing courses a fella could do or how did you get up to speed with it?

Now, its a quick question but the answer is as long as the proverbial piece of string.

Here's what I advised..

There is an overwhelming sense of urgency when it comes to SEO (Search Engine Optimisation) and social media management. My mother (yours too probably) always says -
Patience is a virtue.
What she didn't know is that, in social media terms, it is a virtue that pays off.