What are they? These are 30 to 60 second clips that grab your attention, engage and promote your offering and leave people wanting to find out more. Great for driving traffic to your website, introduce a new product or simply maintain your profile in your customers mind.
Outcomes: engagement, entertainment, placement, presence, lead generation
What Are They? 2-3 Minute clips that go deeper and tell your audience what your offering is really about, how they should be using your services, what exciting and interesting news is coming up or has just happened in your world.
Outcomes: audience information, lead qualification, sale generation.
What Are They? 20-30 minute digital stories, these go really deep and tell your story in detail. You may have a complex story that needs to be told to inform and educate your audience, these can be split over a series which will build excitement and anticipation.
Maybe you’ve just had a conference and you want to reinforce your message, you want to make sure those who did and didn’t attend this year will want to attend next year, this is exactly what you need to remain engrained.
Outcomes: deep customer engagement, education, second and subsequent sales, prevention of buyer’s remorse, on-going customer presence